![]() So, before you start personalizing your emails, check out these strategies. But some of these emails never get sent because of API, email marketing platform, and other challenges. It’s not unusual for an email marketing manager to design a great email. Besides the challenge of designing an email that connects and appeals to subscribers, personalization requires some technical know-how. But today it’s possible to create unique emails for every subscriber and to show them what appeals to their personal interests.Įmail personalization can make every email an offer that's just for them.īut creating personalized emails is tougher than it looks. Until marketing automation, businesses found it difficult to personalize emails. This can lead them to expect all their online experiences will feel personal. The average person spends 147 minutes on social media each day. These platforms encourage you to spend more time on their platforms using algorithms that notice what you like and give you more of it. Most of the posts you see on social media are just for you. If you want to improve engagement and revenue for your business, the best time to start personalizing your emails is now. And 67% have used personal recommendations when shopping for products. Because of this high level of comfort, email personalization is an excellent investment when it’s done right.Īccording to Statista, 42% of consumers feel that personalization is somewhat or very important. ![]() Segmentation of email campaigns alone can increase revenue by up to 760%.Īnd while subscribers want to know more about how companies are using their data, 59% of customers trust businesses using AI to personalize their experience. So, personalization is more convenient for marketers, but how do customers feel about it? Why is email personalization important?Įmail personalization is a wildly effective strategy. And they can do it without having to draft a separate email for each person.Īccording to Experian, 78% of customers are more aware of how businesses are using their data. This process helps email marketers create emails that appeal to each individual on their email list. It’s a way to connect one-on-one with each person that reaches out to learn about your business. Email personalization is how brands use data to create unique emails for each person on their email list.Įmail personalization is more than a strategy.
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